Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Custom Illustration, Photography, Signage, Wayfinding & Environmental, Business Materials & Print Collateral, Merchandise & Wearables, Website Design & Development
Recognitions
Dallas Addy 2019 Silver Award for RMM Stationery Dallas Addy 2019 Silver Award for River & Twine Logo
Rocky Mount Mills (RMM), an 82-acre mixed-use campus in Rocky Mount, NC, needed a brand that honored its past while shaping its future.
Caliber was tasked with bringing this vision to life through a fully integrated brand campaign — spanning a suite of logos, printed collateral, brochureware, and on-campus signage designed to educate and captivate visitors while telling the story of RMM.
A key part of the project was creating a custom, multi-page website that showcased RMM’s history and positioned it as a vibrant destination for new visitors. With intuitive navigation and immersive visuals, the site brings the RMM experience to life for visitors, residents, and businesses alike.
As the project evolved, Caliber developed a cohesive brand ecosystem, with distinct yet interconnected identities under the RMM umbrella. Subsequently, The Rocky Mount Brewmill emerged as one of those brands.
The Brewmill is a unique startup and growth accelerator that fuels innovation, collaboration, mentorship, and success for emerging brewing ventures. Caliber crafted a bold visual identity featuring custom iconography and lockups—capturing the craft-driven spirit at the heart of the brewing community.
The Power House stands as the heart of Rocky Mount Mills’ event scene, offering a venue space that strikes a blend of historic charm and modern elegance.
Designed to host everything from weddings and receptions to corporate gatherings and conferences, Caliber elevated this versatile venue’s brand with a refined logomark, sophisticated patterns, and a suite of polished business collateral. Each element reflects the venue’s industrial heritage while exuding a sense of elegance.
River and Twine is a unique collection of 21 boutique tiny homes nestled along Eastern North Carolina’s Tar River — the world’s largest tiny house hotel of its kind.
Caliber created a distinctive logo suite, signage, and branded materials that seamlessly integrate into the RMM campus, enhancing the charm and character of this one-of-a-kind retreat.
Through strategic design and storytelling, Caliber helped shape Rocky Mount Mills into a brand that not only honors its past but inspires its future.
