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    Frequently Asked Questions

    Do you design logos?

    Yes, we design logos within a larger project scope such as a brand development assignment.  Bear in mind, we cannot compete with crowd-sourced sites or individual freelancer pricing.

    How much does a website cost?

    There are too many variables involved with a large-scale project like a website design to give an exact estimate without discussing specifics. We can tell you that a typical website budget range for us would begin in the $20K-$30K range.

    Do you outsource any of your services?

    Our core services are done completely in-house. We may engage outside partners for photography, illustration, video, marketing plans/media buying, social media, SEO campaigns and printing.

    Project or retainer?

    The majority of our work is project-based, but we have a handful of retainer relationships that we greatly value. If you think your company would be a good fit for us, please contact us and let’s get the conversation started.

    What is a good marketing budget?

    Depending on the size of the company, most experts suggest 7 – 8 percent of your gross annual revenue should be set aside for your marketing budget. If you are a startup or looking for substantial growth, that percentage should be higher.

    Choosing a brand agency?

    When you’re choosing a brand agency we recommend that your first step should be evaluating their work. This should allow you to gauge whether the agency seems to be a quantity or quality shop. Quantity shops can be a bit more cost competitive, but the work can seem generic. Quality shops, like Caliber, pride themselves on doing work that is unique and creative, even if the cost is not as competitive.

    Contact Us

    General Inquiries
    +1 214.741.4488

    New Business
    +1 214.741.4488

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    501 S. 2nd Avenue | B108
    Dallas, TX 75226

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