Founded in 2008 and based in Dallas, Texas, Caliber Creative® has developed strategic and award-winning design work for a diverse collection of brands and clients.
Our passion is to craft brand stories from the ground up. From initial concepts through final execution, Caliber defines a brand’s voice, personality and style through a variety of deliverables tailored to meet the established goals and objectives.
Need to support an already existing brand? No problem — we’ve got it covered. From research and strategy to advertising and marketing collateral, we can bring new ideas and campaigns to the table while remaining on-brand to the target audience.
How does brand voice and tone translate to the ever-evolving digital space? It’s a challenge Caliber embraces on a daily basis, and as the rules change, so do we. Whether a mobile-friendly website design is in order or a digital strategy needs to be employed, we’re committed to keeping the brand relevant.
Fluor Corporation
Chuy's Tex-Mex
Sally Beauty Holdings
Dickies
Texas Trust Credit Union
The Ritz-Carlton
SoftLayer / IBM
AMD
Dallas Mavericks
The Four Seasons Hotel
Dynasty Spirits
Mary Kay Cosmetics
Bull Durham Beer Co.
TGI Friday’s
Deep Ellum Brewing Co.
Xenia Hotels & Resorts
Yellow Rose Distilling
Southern Glazer’s Wine & Spirits
Tri Tip Grill
XTO Energy / ExxonMobil
The Caliber team represents some of the best, most diverse talent in the industry. We take pride in crafting award-winning work, while having fun doing it.
Brandon is surprisingly logical for a right-brain thinker, which has certainly come in handy in the 12 years since he opened Caliber. With over 25 years of industry experience, he’s worked with too many brands to count, including Southwest Airlines, Exxon Mobile, TGI Fridays, Trader Joe’s, Total Wine & More and Dickies Clothing, to name a few. As Caliber’s Principal and Creative Director, he helps lead the team from initial brainstorm through final design execution, drilling deep and dreaming up brands that align with each company’s specific DNA. Brandon prides himself on being “a forward thinker who hits deadlines or dies trying” (and by all accounts, he is still very much alive). When he’s not working, you might find him lecturing or advising at the University of North Texas, biking around White Rock Lake or spending quality time with his family.
Erin is both intrinsically altruistic and hyper-analytical, leaving no client unaided and no stone unturned. With several years of industry experience, she’s seen firsthand how daunting brand development can be for a client. As Caliber’s Account Director, she serves as our in-house sherpa, guiding clients through the branding process—making it painless (some might say downright enjoyable) for all. Born and raised in sunny Los Angeles, Erin traded palm trees for cowboy boots when she moved to Fort Worth to attend Texas Christian University. Her collaborative spirit and attention to detail make her perfectly suited for her role at Caliber. When she’s not working, she might be found cask sampling the next barrel-aged bourbon to recommend to her friends or checking out the fare at a new local restaurant.
As one of Caliber’s Graphic Designers Syd’s enthusiasm, adventurous spirit and strong sense of wonder are all qualities that serve her well. She consistently brings a fresh unexpected perspective to projects—not just thinking outside the box, but ignoring the box altogether opting to explore new territory. She’s always eager to “dig in” on an assignment, and innately serves as the office cheerleader when one of her peers throws out a good idea or needs a bit of encouragement. Syd earned a BFA in Visual Communications from the University of Texas at Arlington, and she credits her brother for inspiring her to pursue a career in graphic design. In the wild, Syd can be found drumming, caring for her rescue turtles and trying not to fall off of her longboard.
As a Graphic Designer at Caliber, Hana finds meaning in helping and connecting with people, while her creative spirit is fueled by her desire to learn, grow, and create that custom-fit, perfect solution. She received her BFA in Communication Design from the University of North Texas, where she combined her love for design and retail by studying graphic design and merchandising. Constantly striving for the wonderful and challenging, Hana listens intently and anchors in the fine details. She believes in the power of visual storytelling and revels in simplicity and nostalgia. When she’s not pushing pixels, Hana can be found rock climbing, roadtripping, or vintage wardrobe hunting — but if she were to rate her obsessions, it would be design, boba tea, and a good hat.
Kris Murphy is a writer with a strong background in graphic design and visual communication. From headlines and websites, to brochures and marketing materials, she loves it all. Her strength lies in her ability to translate information into compelling yet practical language that resonates with its audience. Whether starting from scratch or copy-smoothing provided content from multiple sources, Kris has gift for unifying content under one voice. After years of designing at top Dallas agencies and design studios she eventually made the shift to writing. Her experience as a designer helps her think through how a message might be visually presented. And with 25 plus years in the industry, she “gets” the need for a concise, easy-to-follow hierarchy of information. She still loves a striking layout—she just wants to write the copy.
Emily Massey is committed to making sure her clients have nothing but exceptional experiences. Emily brings an open mind, a glass-half-full attitude, and a lending hand wherever needed to the Caliber team. She views daily challenges as an opportunity
to demonstrate her confidence, leadership skills, and discipline on every project she undertakes. Her cool-headedness and exceptional focus allow her to shine under pressure and the most intimidating deadlines. A Texas girl at heart, Emily received her degree in public relations at the University of Texas at Austin. Off the clock, you can find Emily out on the town dancing the night away or curled up on the couch with her cat, Panda, watching a psychological thriller.
As a designer at Caliber, Claudia’s dedication to continuous learning and growth drives her to push boundaries and explore new horizons. Her natural sense of curiosity and adventure compel her to solve design challenges from an uncharted perspective. Currently enrolled in a BFA program in Communication Design at the University of North Texas, Claudia combines her love for design with her keen interest in classical cultural influences and emerging trends. Beyond her design pursuits, she finds inspiration through traveling and exploring nature. Whether it’s hiking, kayaking, or snorkeling, outdoor adventures fuel her creativity and bring a sense of wonder to her work.
Mir is a graphic designer with a thoughtful eye and natural inquisitiveness. As an introspective observer with a flair for the fantastical, his careful observations translate into impactful work with a unique perspective. Don’t let his quiet demeanor fool you — he has a lot to say. While earning his BFA in Communication Design at the University of North Texas, he learned to integrate his curiosity and artistry into unexpected concepts that speak volumes. He dives into the design world with a passion for open-minded, non-conventional ideas and creative problem-solving. In his natural habitat, Mir can be found dancing to music with his cat, reading macabre manga in the dark or painting his face for a fun night out.
Ginger was our fierce and loyal protector for over 8 years. We unfortunately lost our sweet “chiweenie” mix in early 2023. Caliber will never be the same without her but we are grateful for her everlasting loyalty and perfectly-timed snuggles. We know she is watching over us and deterring any rogue squirrels from getting too close.
In addition to our own incredible internal talent, we’re fortunate to have access to a gifted team we’ve deemed the Caliber Collective™ — a team of friends and highly experienced peers with whom we share mutual goals and principles. We respect, admire and look out for each other. Their experience puts them at the upper echelon of creatives, making them a valuable resource to us. Their respective skills aid in shaping brands, messaging and creating superior design. Through copy and engaging visual — the talents of the Caliber Collective™ improve any marketing and branding efforts. When we invite them to collaborate on a project, they bring their collective talents to the table to join us in creating the best product possible.
Stephen Zhang is known for his unique approaches to design and conceptual thinking. Born in China, Stephen graduated from Luxun Academy of Fine Arts. After moving to the states, he received his MFA degree from the University of North Texas. Stephen has been Vice President and Creative Director at such companies as Fossil, Filson and Lodge26 Branding Agency. He currently is an assistant professor at University of North Texas, where he is mentoring a new generation of designers (who are very fortunate to be taught by such an incredible talent). Stephen continues to do brand consulting and painting. Additionally, he is possibly one of the nicest guys you’ll ever meet who has a way of making you feel good by just being around him.
Wayne is a communicator. Over a long career as a freelance copywriter, educator, workshop facilitator, and consultant, Wayne has developed an approach that gets to the essence of a client’s story—their reason for being—and then translates that kernel into simple, clever messages for audiences. In Caliber-speak, he prefers focused single bullets over a shotgun approach. While others are busy throwing ideas at a given problem, Wayne is likely sitting in a comfortable chair—turning the thing over in his mind until the most logical and elegant solution reveals itself. This makes him very good at solving communication problems for organizations and pretty bad at anything requiring cat-like reflexes. Wayne is pursuing an MFA in Visual Communication, and plans to share his passion for clarity from a mid-century modern ivory tower.
Hoang Le is a visual thinker. After spending six years as a successful architectural designer, he decided to shift gears and challenge himself in the exciting realm of 3D visualization. His meticulous attention to detail and mastery of design principles made it a seamless transition. He founded SpaceFrom Visual studio in Dallas, Texas where he brings conceptualized images — that originally only exist in the imagination of his clients — to life with remarkable realism and clarity. Specializing in architectural, interior design and product visuals, he is constantly exploring new technology such as interactive virtual reality and real-time rendering. Back in reality, he enjoys traveling with his beloved wife, Tess, and drawing inspiration from diverse cultures and architectural wonders.
Kevin is a creative veteran, with decades of ad agency experience as a writer, creative director, and all-around smart branding guy. After getting both his bachelor’s and master’s degrees at UT Austin, Kevin forged a noteworthy career in Dallas, building brands and creating highly recognized work for the likes of Hyundai, TXU Energy, Neiman Marcus, Mayo Clinic, and MD Anderson Cancer Center. (Along the way, Kevin saw two of his commercials, for Taco Bell, run as network spots on the Super Bowl.) After hanging out his own shingle more than a decade ago, Kevin has established himself as a go-to resource. His love for words shows in his knack for naming: Kevin quarterbacks Flying Start, a Dallas-based naming practice with a strong national reputation.
