three wide beer

Info

Beer that’s about the journey.

CLIENT

Three Wide Brewing Co.

INDUSTRY

Spirits, Beer & Wine

Deliverables

Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Packaging, Custom Illustration, Social Media Strategy & Creative, Media Planning & Media Buying, Advertising Campaigns

5 beer cans representing each signature Three Wide beer in a lineup, with the outer cans being smaller and the center can being large in center. The background is divided into 5 vertical sections that burst from the center, each revealing characters and patterns from each can.

step into the lively multiverse of three wide characters with every signature beer. whether it’s a casual drink or an adventurous tasting, Three Wide connects quality craft with vibrant experiences.

Rotating gif of the sides and front of beer cans with unique folk-art, print block inspired designs including hand drawn icons, patterns, and typography.

The package series features a unique can labeling system with eccentric illustrations, custom typography, and bold graphics. Each can opens a portal to exciting flavor options and distinct personalities. A clear visual structure contains the explosion of life, energy, and color, allowing anyone to recognize Three Wide on the shelf.

Hand holding a pack of Three Wide "Everyday Pils" beer that shows off the left, front, and right side of the can in front of a brick wall.

Photo of the 5 signature Three Wide beers in a lineup laid on the grass naturally.

The brewery space welcomes characters of all kinds. promotional materials reflect the friendly nature of three wide, while expanding the playful habitats that these beers live in.

From left to right, top to bottom: stack of square stickers and a rectangular website banner saying "beer that's about the journey", a long narrow website banner saying "Pours with personality", and long rectangular website banner and an instagram post saying "live in the beer and now — all advertising the various signature Three Wide beers with custom illustrations and graphics.

Billboard mockup. From left to right: of a rabbit-like creature holding one of the signature Three Wide beers, 2 more beer cans following the lineup displaying a banners of color, The words "Just different enough" and " at a large size, the words "taproom, kitchen, and brewery" in small underneath, and 2 other folk-lore-like creatures popping out from the edges.

sweatshirt with illustration of a 3-eyed UFO with antennas, abducting one hop and laser beaming another with it's 2nd eye. A mini spaceship made from the shape of a hop is blasting a laser. Nested into the graphic is the words "outer this world." Lightning bolt shapes go down the side arms of the sweatshirt.

A sock with an ankle designing showing a mini spaceship made from the shape of a hop is blasting a laser. Nested into the graphic is the words "beer me up, scotty!".

From top to bottom: rectangular sticker saying "Hello,, I'm a daydream beer-liever", an enamel pin that looks like Three Wide's Outer Groove beer, die-cut sticker of 3-eyed space ship with antenna's abducting the words "beer me up, scotty!".

Eye-catching social media posts, online ads, cooler stickers, billboards, and flavor-specific merchandise provide engaging ways for beer enthusiasts to connect. Three Wide’s advertising campaign emphasizes that great beer is about the moments in which it’s enjoyed, solidifying its place as a standout brand in the Fort Worth craft beer scene.

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