Wild awake.
The Wild Mug
Hospitality & Restaurant
Brand Voice & Positioning, Copywriting, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Custom Illustration, Signage, Wayfinding & Environmental, Merchandise & Wearables
DSVC 54th Annual Dallas Show Bronze Bulb Award
The Wild Mug is a family-owned Latin American coffee shop in Davie, Florida, celebrated for its from-scratch empanadas. With a passion for authentic flavors and warm hospitality, the Wild Mug brings a vibrant and welcoming experience to the community.
At the heart of The Wild Mug’s visual identity are two custom typefaces — Wild Thing and Paper Cut Display. These letterforms embody a handcrafted, cut-paper aesthetic, reinforcing the brand’s artisanal and playful nature.
This handcrafted approach carries through the entire brand identity, from empanada-inspired patterns to whimsical illustrations of food and animal characters. Together, these elements create a personality that feels warm, lively, and inviting.
Drawing inspiration from its Brazilian and Bolivian roots, The Wild Mug infuses a message of joyful mornings with bold typography and a rich, sun-soaked color palette. This combination captures the brand’s Latin heritage, the made-from-scratch quality of its food, and the coffee shop’s bright, energetic spirit.
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