TGI Friday’s asked Caliber to design a new menu highlighting their fresh, handcrafted food offerings. In order to achieve an organic, neighborhood-restaurant feel, Caliber used whitewashed wood backgrounds and degraded design elements, accompanied by full page photos of tasty Fridays food.
The sculpted woodgrain-embossed cover is a finishing touch that gives this menu a more natural and home-grown feel, really hitting home the message that Fridays food is handcrafted and made from high quality ingredients.
