Serve and be served.
Rex Hospitality
Hospitality & Restaurant
Brand Voice & Positioning, Naming & Trademark Services, Copywriting, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Merchandise & Wearables
Solarium Houston is a vibrant urban oasis that combines state-of-the-art pickleball and padel courts with a sophisticated bar and lounge experience.
The logo suite aimed to integrate modern athleticism with polished elegance, reflecting the venue’s dynamic dual purpose. At the heart of the design is a storied system, incorporating sharp, Art Deco–inspired typography, ornate swashes, and court iconography.
The DESIGN elements pay homage to both the grace of sport and the allure of an upscale social space.
Pickleball court green, geometric patterns, and refined typographic lockups evoke a sense of community, energy, and style, creating a unique destination where recreation meets sophistication.
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It’s time to shake things up.
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