The bridge between then and now.
Pezuña Blanca Tequila
Spirits, Beer & Wine
Logo & Logo Suite Design, Color Palette Exploration, Brand Guidelines & Brand Books, Packaging, Retail Product Design, Website Design & Development
When Pezuña Blanca set out to launch a new premium tequila, they needed more than a logo — they needed a cohesive brand identity that could differentiate them in a crowded market. In collaboration with our client, Caliber developed an authentic, full-scale brand experience from the ground up.
Together, we developed a full brand identity system including a custom glass bottle, tequila label design, packaging, collateral, and digital touchpoints. The custom bottle design was crafted to capture craftsmanship and honor the horse.
To extend the brand beyond the shelf, we designed and developed a modern, mobile-friendly website optimized for storytelling. We also created a zine that highlights the heritage, artistry, and community behind the spirit — a unique piece of brand collateral that deepens customer engagement.
From strategy and design to execution, Caliber delivered a cohesive brand story that celebrates culture and craftsmanship while positioning Pezuña Blanca to compete in a crowded spirits market.
Related Projects
Highway to high spirits.
Here always.
Commercial real estate experts.
