Historically, their products have only been sold in Murco storefronts. When the time came to expand into major retailers, they came to Caliber to give their brand a much needed face-lift.

From a new logo, boxes, bags and cans to a simplified coding system that helps make the brand less confusing to consumers, Caliber carefully reconstructed the Murco brand.

The end result is a refreshed easily understandable brand aesthetic that remains fresh, simple and appealing.