Morph Theater

Producing innovative and thought-provoking plays for a diverse community, Morph offers accessible arts education for at-risk youth and works to invoke a renewed sense of civic responsibility into the arts. The new logotype is designed to be used interchangeably throughout digital and printed materials to introduce a sense of energy into the visual identity.

Custom-built, the expression of movement in the different letterforms represent the brand message and idea of effectuating change while the resonating power of the theater is also visualized through the echoing graphic forms. The electric accent colors are also used throughout the branding system and inspired by the green, red and blue lighting gels used in the local theater.