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Suite B108
Dallas, TX 75226

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LASSO MOTEL WHISKEY

Info

Highway to high spirits.

CLIENT

Lasso Motel Whiskey

INDUSTRY

Spirits, Beer & Wine

Deliverables

Brand Voice & Positioning, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Packaging, Retail Product Design, Website Design & Development

Recognitions

Forbes: One of America’s Greatest Bourbons
Forbes: The World’s Best Whiskey
Forbes: The World’s Best Rye Whiskey
Forbes: 5 Of The World’s Best Whiskeys
Rolling Stones: Spirit of the Month

Lasso Motel logo layered on top of the 18 year bottle on a pool table.

Lasso Motel isn’t just another label on a whiskey bottle; it’s a tribute, a story, and a gateway to an era that was wild, untamed, and full of character.

Photograph of Lasso Motel's Amburana Cask Finish bottle.
Gif of Lasso Motel's Zine.

The brand nods to the Texas roots of the Belmont Hotel — a Dallas icon with a rugged spirit, evoking the allure of LA’s famed Chateau Marmont. Just as a lasso captures something meaningful, this whiskey captures the spirit of an era fueled by rock and roll, rebellion, and unapologetic creativity. Motels capture an edgy, lived-in charm — a refuge for artists, musicians, and free spirits from around the world, much like the globally sourced cask finishes.

See the full website at lassomotelwhiskey.com

Photograph of Lasso Motel's Rye.
Photograph of Lasso Motel's Cognac Cask Finish bottle.
Photograph of Lasso Motel's 18 year bottle.
Lasso Motel's merch items laying on a black background.
Photograph of Lasso Motel's Rose Cask Finish bottle.
Photograph of Lasso Motel's Naranja Cask Finish bottle.
Photograph of Lasso Motel's Tokaji Cask Finish bottle.
Lasso Motel's merch items laying on a black background.

Motels have long been symbols of rock-and-roll rebellion, places for wanderers and storytellers seeking escape from convention. Lasso Motel is about more than a place or a drink; it’s about embracing the bold, the unapologetic — a time when life was lived out loud.

Photograph of a record player and a cocktail.
Photograph of Lasso Motel's LeSTAVE Cask Finish bottle.
Photograph of a woman at a motel door.
Photograph of Lasso Motel's 8 year Kentucky Straight Whiskey bottle.
Photograph of Lasso Motel's Sherry Cask Finish bottle.
Photograph of Lasso Motel's Kentucky Straight Whiskey bottle.
Photograph of Lasso Motel's Amburana Cask Finish bottle.
Photograph of Lasso Motel's Mizunara Cask Finish bottle.
Photograph of Lasso Motel's Port Cask Finish bottle.
Lasso Motels logos on a black background.

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