La Ventana Tequila

Have you ever stopped to think about the deeper metaphorical meaning of a window? To look through a window is to observe. In the case of La Ventana, we observe time passing as the illustrated details of the picturesque city, shift across the bottle. These details clue the viewer into the exact moment the town is being observed: from festive decorations and the transition between sunrise and sundown to the arrival of spring.

The customer is invited to ponder what changes and what remains the same. On the back of the bottle, we see a woman sitting by the window in a moment of reflection. As time passes, her dress changes, yet she stays exactly the same. Whether this evokes a feeling of melancholy or a sense of comfort is left to the viewer. Ultimately, the story is left up to interpretation to honor the idea that through the retelling of ancient stories, meanings transform—creating thousands of different stories out of one.