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Goodsurf
Hospitality & Restaurant
Copywriting, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Social Media Strategy & Creative, Media Planning & Media Buying, Advertising Campaigns, Motion Design
Goodsurf is a restaurant and bar concept that channels the laid-back, adventurous spirit of Pacific surf culture into the heart of Dallas. With the original logo, type and color scheme designed by Gold Lunchbox — Caliber expanded the brand through a collage and illustration-infused digital ad campaign.
The cut-paper style graphics amplify the brand’s chilled yet bold identity, drawing inspiration from the vibrant and fluid nature of surf culture. Every frame is designed to evoke a sense of adventure and relaxation, mixed with “Deep Ellum punk,” transporting viewers to a beachside paradise where fun and freedom are always on tap.
The concept of Goodsurf is as unique as it is exciting, offering a space where Dallas guests are encouraged to enjoy and embrace the good vibes, no matter the activity. To reflect this free-spirited culture, Caliber’s animated content brings the brand to life with motion and energy, enhancing its inviting and irreverent vibe.
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Highway to high spirits.
Tasty vibes only.
Seek and you shall find.
