Creating craveable restaurant brands.
goodfood Marketing & Branding
Professional Services
Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Business Materials & Print Collateral, Merchandise & Wearables
goodfood’s visual identity was crafted to reflect its mission of helping restaurants build brands that captivate and connect with customers.
The custom logotype and monogram feature bold, rounded letterforms that balance creativity with a warm, approachable energy. A vibrant palette of pinks, greens, and lilac adds playfulness and sets goodfood apart in the hospitality marketing space.
Smiley face motifs subtly nod to the personal touches of restaurant culture — like a waiter’s gratitude sticker on a receipt — reinforcing goodfood’s supportive and collaborative ethos. The result is a brand that feels fresh, friendly, and uniquely positioned to help food and beverage businesses thrive.
Related Projects
You’re in deep now.
Tasty vibes only.
Here always.
