Tasty Vibes Only.
Good Journey®
Food & Health
Brand Voice & Positioning, Mission & Vision Statements, Copywriting, Workshops, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Packaging, Photography, Merchandise & Wearables
Good Journey is here to remind you to be kind to yourself (and have a donut). They support anybody and everybody on their road to a cleaner and healthier life.
Playful stickers, vibrant colors, and bouncing typography all work to communicate the positive energy of the brand. The abstract representation of a winding road is present from the caddies to the flow-wraps and continuously reminds us that the journey never stops. The mascot, Gojo, appears on the back of the caddy to keep the consumer informed and in good spirits.
Emphasizing “GOOD” on the top of the shipper is not only about the twelve good-for-you donuts inside; it’s about good ingredients, a good mission, and good people coming together.
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You’re in deep now.
Let the good times roll.
Creating craveable restaurant brands.
