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Suite B108
Dallas, TX 75226

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Evocation Coffee

branding, print

Evocation is a micro roastery and espresso bar in Amarillo, Texas. They’re a small team of obsessively focused coffee enthusiasts — which is also a perfect depiction of Caliber — so we were beyond thrilled to help give their brand a much-needed jolt of energy.

The main task at hand was rethinking their packaging system. Because Evocation is constantly experimenting with new limited-release flavors, the packaging really needed to be flexible. Our solution was a kinetic set of colorful labels that they could customize and adhere to their new, sleek and understated bag.

Along with a new logo and packaging, Caliber served up some fresh business cards, stationery and in-store signage to bring this brand to life.