DSVC Fall Classic 2023
Info
Roll for art, ride for art.
CLIENT
Dallas Society of Visual Communications
INDUSTRY
Not-For-Profit
Deliverables
Brand Voice & Positioning, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Custom Illustration, Business Materials & Print Collateral, Merchandise & Wearables, Social Media Strategy & Creative, Media Planning & Media Buying
The DSVC Fall Classic is an annual bike crawl event in Dallas, TX that hosts local creatives to raise funds for students pursuing careers in the arts.
The 2023 event graphics embraced a bold, painterly aesthetic that celebrated movement, creativity, and self-expression. Layered textures, dynamic typography, and hand-drawn illustrations came together to form an expressive, eccentric identity—capturing the energy of the ride and the creative spirit behind it. Playful, unconventional compositions brought the visuals to life, making each piece feel spontaneous and artful.
A mix of vibrant colors and playful compositions created a sense of spontaneity, echoing the energy of the ride itself. From event posters and digital promotions to merchandise and wayfinding, every detail reinforced the celebration of creativity while amplifying the Fall Classic’s mission. This expressive identity not only elevated the event’s visual impact but also strengthened its connection to the creative community it serves.
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