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2022

2023

DSVC FALL CLASSIC 2022

Info

Let the good times roll.

CLIENT

Dallas Society of Visual Communication

INDUSTRY

Not-For-Profit

Deliverables

Brand Voice & Positioning, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Custom Illustration, Merchandise & Wearables, Social Media Strategy & Creative, Motion Design

Recognitions

DSVC 54th Annual Dallas Show Bronze Bulb Award

Animation of neon street sign that says '2022 fall classic DSVC' on a pink background with clouds.

The DSVC Fall Classic fundraiser raises money for scholarships and students pursuing careers in the arts. Revived for the 2022 year, the identity is a groovy pick-me-up with light-hearted writing, vibrant colors, and location-inspired graphic elements.

Three promotional posters on the streets of Dallas.
Promotional poster that calls for all kinds of people to join the DSVC event. Pink on a red background.
12 promotional posters that include the dates of the event, illustrations and tag lines throughout.
Picture of a bike helmet with a sticker that says 'it's all downhill from here'

The 2022 visual identity was rooted in nostalgia with a modern twist—channeling ’70s-inspired typography, bubbly forms, and a sun-drenched palette that felt equal parts local and laid-back. Each design element, from the wavy lettering to the bold patterns, was crafted to spark joy and reflect the creative spirit of the community.

Gift animation of the DSVC event stickers on a pink background.
Animation of event poster that says 'Lets take it slow' on a red background.
Picture of the winner of the 'slowest race'.
Animation of a smiley face rotating with text that reads 'let's take it sloooooooow'.
Photo of a DSVC t-shirt with neon sign graphic hanging on a string against the blue sky. Animated stickers are layered on top of the image.
Animation of vector icons depicting a boom box, paint brushes, a paint roller and a mouse cursor.

From ride maps and posters to event swag and social assets, every detail of the 2022 Fall Classic was designed to uplift and energize. The branding struck a balance between retro charm and contemporary clarity, making it approachable and fun while still purposeful. The result was a feel-good, design-forward experience that reminded everyone why supporting the arts—and having fun doing it—never goes out of style.

DSVC event poster that reads 'your emails won't find you here'. The text is red and the paper is pink. The poster is layered on top of an image of other posters that has been slightly blurred.
animation of three phones showing the various DSVC instagram stories.
Navy blue tote bag with fabric that reads 'let's take it slow' on a yellow background.
Image of a kid riding a bike in front of the event posters.
Instagram post on a navy background that reads the date of the event.
Instagram post on a red background that calls the viewer to rent a bike at bike mart.
Instagram post on a pink background that depicts a turtle and a hare.
Instagram post on a wavy background that shows the DSVC fall classic logo.
Instagram post on a navy background that reads 'your emails won't find you here'
Instagram post on a red background that calls all kinds of people to join the event.
Image of people on their bikes at the event with animated layered stickers on top.

Related Projects

DSVC Fall Classic 2023

Roll for art, ride for art.

Three Wide Brewing Co.

Live wide open.

The Wild Mug

Wild awake.

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