branding print
The original Chop House Burger (CHB) is a favorite spot for just about anyone who lives or works in downtown Dallas. Although they are best known for their burgers, their milkshakes and fries are good enough to keep even vegetarians coming back!
When CHB began looking to expand their burger empire they came to Caliber to give the restaurant a fun, new look. The team built a brand that feels “butcher-shop fresh” by livening up the color palette, creating a collection of icons and illustrations, and using a more approachable, unique tone that playfully communicates how high-quality and fresh the ingredients are.
