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501 S. 2nd Avenue
Suite B108
Dallas, TX 75226

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American Tobacco Campus

Info

Make history every day.

CLIENT

American Tobacco Campus (ATC)

INDUSTRY

Real Estate

Deliverables

Brand Voice & Positioning, Copywriting, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Packaging, Custom Illustration, Signage, Wayfinding & Environmental, Website Design & Development, Social Media Strategy & Creative

Recognitions

Dallas Addy 2020 Award for The Extreme Makeover

large and in the center is the logotype of "American tobacco campus", overlayed in front of a circular, illustrative badge
lockup of the old American tobacco campus logo from 2004
birds eye view of the American tobacco campus with the water tower highlighted in a target shape. The letters ATC are overlayed in the top right corner.
"ESTD. 1890" with a badge of the American Tobacco Campus overlayed at the top right edge.

The American Tobacco Campus (ATC) is a mixed-use retail and commercial space located in Durham, North Carolina. The end of the tobacco industry in Durham provided ATC an opportunity to reinvent itself into what is now home to the Durham Bulls Athletic Park and the Durham Performing Arts Center.

banner featuring Caliber's custom font "lucky type" shown through the alphabet and numbers
Line art illustration of the American Tobacco Campus with "Make history every day" overlayed on top, and "ESTD 1890" on the left and right sides.
Simplified illustration of the American Tobacco Campus map with the words "Step 1... Arrive at ATC" at the top
Cropped image of a satellite map, highlighting parking lot spaces with target shapes with the words "Step 2... Find Parking" at the bottom
Cropped image of 3 women holding frappes, smiling with the words "Step 3... Have fun" at the top.

Each year, millions come to visit the atc campus, attracted by the lively atmosphere, baseball games, shopping, dining, Broadway shows, and myriad special events.

Row of thick, monoline icons. From left to right: a wine glass with a bottle, water tower, smoke stack tower, acoustic guitar, hamburger, and easel with paintbrush.
The words "Entertainment Destination" above image of a crowd with their hands up. Guitar and smoke stack icons to the side.
The words "Foodie Hostpot" above image a table with various food and drinks. Wine glass with bottle and hamburger icons to the side.
The words "Creative Office Destination" above image from the American Tobacco Campus of a multi-story office building with windows. Water tower and easel with paintbrush icons to the side.
The words "Local Roots" and "Rich History" to the sides and in front of a vintage photo from the old ATC campus, filled with vintage cars. ATC logo badge overlayed at the top right.

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