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501 S. 2nd Avenue
Suite B108
Dallas, TX 75226

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American Tobacco Campus

Info

Make history every day.

CLIENT

American Tobacco Campus (ATC)

INDUSTRY

Real Estate

Deliverables

Brand Voice & Positioning, Copywriting, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Packaging, Custom Illustration, Signage, Wayfinding & Environmental, Website Design & Development, Social Media Strategy & Creative

Recognitions

Dallas Addy 2020 Award for The Extreme Makeover

large and in the center is the logotype of "American tobacco campus", overlayed in front of a circular, illustrative badge
lockup of the old American tobacco campus logo from 2004
birds eye view of the American tobacco campus with the water tower highlighted in a target shape. The letters ATC are overlayed in the top right corner.
"ESTD. 1890" with a badge of the American Tobacco Campus overlayed at the top right edge.

The American Tobacco Campus (ATC) is a mixed-use retail and commercial space located in Durham, North Carolina. The end of the tobacco industry in Durham provided ATC an opportunity to reinvent itself into what is now home to the Durham Bulls Athletic Park and the Durham Performing Arts Center.

banner featuring Caliber's custom font "lucky type" shown through the alphabet and numbers
Line art illustration of the American Tobacco Campus with "Make history every day" overlayed on top, and "ESTD 1890" on the left and right sides.
3 people jumping in mid-air with their hands up, smiling. There are thick diagonal lines across the image that are overlayed, adding a bright pop of color and energy.
A graphic with the words "at the center of it all" outlined in all caps, with a target shape overlayed on top pof the word "center." the logo for ATC is at the bottom center.
The words "Local Roots" and "Rich History" to the sides and in front of a vintage photo from the old ATC campus, filled with vintage cars. ATC logo badge overlayed at the top right.

Each year, millions come to visit the atc campus, attracted by the lively atmosphere, baseball games, shopping, dining, Broadway shows, and myriad of special events.

13 icons organized in 3 rows with bright color and energy, representing types of events at ATC such as; tower lighting, concerts, live music, festivals, sip and shop markets, winter events, 4th of July events, grand openings, community events, yoga classes, restaurant events, special events, and cancelled events.

We designed a website to position ATC as an entertainment destination, foodie hotspot, and creative office hub. To support this, our custom icon suite was thoughtfully designed to reflect the 13 unique event types offered at ATC. Each icon adds a visual cue that helps users quickly distinguish between events on the website, making navigation intuitive, engaging, and inviting.

A touch screen phone previewing events happening at ATC. There is a subtle pattern of icons in the background.
Simplified illustration of the American Tobacco Campus map with the words "Step 1... Arrive at ATC" at the top
Cropped image of a satellite map, highlighting parking lot spaces with target shapes with the words "Step 2... Find Parking" at the bottom
A cropped image of 3 people clinking drinks, smiling. The words "Step 3... have fun" are above them.
The words "Entertainment Destination" act as a title to graphics and images collaged on the page. There is a mockup of the "events" page on the ATC website that displays a list of events from a desktop view, with a guitar icon and image of a concert crowd next to it.
The words "Entertainment Destination" act as a title for describing the image below it, which is a large windowed building from the ATC campus. An icon of an easel and paintbrush is to the side.
A mockup of a digital form that can be found on the ATC website to rent a space.
The words "Foodie Hotspot" act as a title to graphics and images collaged on the page. There is a desktop-view mockup of the "events" page on the ATC website that lists restaurants at ATC in a grid. from A cheeseburger icon and image of a full food table are next to, with the words "genuine flavor" smaller in the corner.

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