A key element of the Happy’s system was a family of characters to represent the various drinks and cup sizes. From the signature cup mascot to his little boba buddies, there is a growing array of recognizable personalities for everyone to enjoy.
Happy’s Shaved Ice
branding, print
Happy’s Shaved-Ice and Bubble Tea is a staple in Lubbock, Texas. Known for their friendly service and variety of refreshing drink flavors, they’ve solidified their place as a key gathering spot for local families and college students alike.
When Happy’s asked Caliber to help refresh their brand, the experience was nothing short of cool.
The team had a blast developing a brand that appeals to all ages by pairing bright retro graphics
with witty writing elements.
This adorably irreverent brand has all the ingredients necessary to give its customers the nostalgic warm-and-fuzzies, while making them laugh their snow cones off. It’s enough to make just about anyone want to jump aboard the Happy’s train.
