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501 S. 2nd Avenue
Suite B108
Dallas, TX 75226

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FAQ

DO YOU DESIGN LOGOS?

Yes, we create logos within the scope of brand identity development. We engage in discovery, strategy, and creative brand-building for businesses entering the market or repositioning themselves. Bear in mind, we cannot compete with freelancers or crowdsourcing sites. 

HOW MUCH DOES A WEBSITE COST?

There are many variables involved in website design and development. That said, our quotes for custom websites designed and built on standard platforms typically start between $20k-$30k.

DO YOU OUTSOURCE ANY SERVICES?

All of our core services are handled in-house. For specialized services like photography, illustration, video, digital media planning, or printing, we have long-standing relationships with the best of the best locally and nationwide.

PROJECT OR RETAINER?

While the majority of our work is project-based, we do have a handful of retainer relationships that we value greatly. If you’d like to explore how we might work together, please contact us and let’s get the conversation started.

WHAT IS A GOOD MARKETING BUDGET?

Depending on the size and type of an organization, experts suggest allotting 7 to 8 percent of gross annual revenues for marketing activities. Startups or brands seeking substantial short-term growth should plan to invest more.

CHOOSING A BRAND AGENCY?

For starters, we recommend looking at their work. If you generally like what you see from a given firm, there’s a good chance you’ll like what you get. It can also give you a vibe about whether they’re into quantity or quality. Some shops run on volume—they might be cost-competitive, but the work can sometimes feel generic. Quality firms, like Caliber, pride themselves on delivering original, unexpected ideas that stand out—and our clients value the difference.

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