For starters, we recommend looking at their work. If you generally like what you see from a given firm, there’s a good chance you’ll like what you get. It can also give you a vibe about whether they’re into quantity or quality. Some shops run on volume—they might be cost-competitive, but the work can sometimes feel generic. Quality firms, like Caliber, pride themselves on delivering original, unexpected ideas that stand out—and our clients value the difference.