Deep Ellum Brewing Company

Info

Drink the deep.

CLIENT

INDUSTRY

Spirits, Beer & Wine

Deliverables

Brand Voice & Positioning, Mission & Vision Statements, Copywriting, Logo & Logo Suite Design, Color Palette Exploration, Pattern & Supporting Graphic Devices, Brand Guidelines & Brand Books, Packaging, Custom Illustration, Signage, Wayfinding & Environmental, Business Materials & Print Collateral, Merchandise & Wearables, Website Design & Development, Advertising Campaigns

Recognitions

DSVC 42nd Annual Dallas Show Bronze Bulb Award

Deep Ellum Brewing Company (DEBC) burst onto the scene in the spring of 2011, and Caliber was there from day one, introducing the brewery to the community in a bold and memorable way.

From the start, Caliber ensured DEBC embodied the raw, alternative energy of Deep Ellum. With a rebellious attitude, brash creative tactics, and a distinct “Deep Ellum Punk” aesthetic, the brand became an unapologetic force — fueling DEBC’s rise as Texas’ third-largest craft brewer.

Deep Ellum Brewing Company business cards presented in a grid with variable back artwork

Deep Ellum Brewing Company "drink the deep" tagline painted grey on a black background

Deep Ellum Brewing Company "beerfesto" typographic fodder layered on a red background

Deep Ellum Taproom workmark in black and white on yellow background

Deep Ellum Brewing Company event poster gif with artwork layering atop one another

Deep Ellum Brewing Company packaging series with beer six-packs altogether

Deep Ellum Brewing Company beers gif with packaging spotlighted next to a beer glass

As DEBC’s agency of record until 2017, Caliber shaped the brand from the ground up — crafting its original identity in 2010 and developing everything from promotional materials and packaging to website design, merchandise, and point-of-purchase collateral.

Deep Ellum Brewing Company beer rye pils bottle artwork

Deep Ellum Brewing Company beer rye pils bottle carrier artwork

Deep Ellum Brewing Company beer tap handles

Deep Ellum Brewing Company St. Patrick's Day truck photograph with patrons on bikes

Deep Ellum Brewing Company gif on man in different tshirts in front of barrels

Deep Ellum Brewing Company website mocked-up on computer

Deep Ellum Brewing Company coasters on a table next to beer glass

Deep Ellum Brewing Company St. Patrick's Day bus photograph with patrons on bikes

The brand’s iconic aesthetic played a key role in DEBC’s growth, ultimately leading to its 2018 acquisition by Canarchy and, later, Monster Energy’s $330 million purchase in 2022.

Deep Ellum Brewing Company St. Patrick's Day van photograph with patron in green on skateboard

Related Projects

Gif of a beer can with unique rotating folk-art, print block inspired designs including hand drawn icons, patterns, and typography.

Deep Ellum Brewing Company

Info

CLIENT

INDUSTRY

Deliverables

Recognitions

Three Wide Beer

Rocky Mount Mills

Painted Donkey Tequila